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Newcastle United want to sell their 2024/2025 season shirts exclusively through JD Sports – and Mike Ashley isn’t happy

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A deal is reportedly being struck between Newcastle United and JD Sports to sell the Magpies' iconic black and white kit exclusively through JD Sports shops for the 2024/2025 season, and a certain former Newcastle United owner is not very happy.

Sports Direct, run by former Newcastle owner Mike Ashley, is seeking an injunction from the Competition Appeal Tribunal after learning about the proposed deal, describing it as "unlawful".

It is reported that Newcastle United wanted to bring all replica kit sales in-house but, accepting it needed a wider distribution, had also agreed an exclusivity deal with JD Sports.

Thomas de la Mare KC, representing Newcastle United, questioned the reputational loss Sports Direct would suffer among Newcastle fans by not having the new kits available to buy, as the relationship was already "toxic" following Mike Ashley's time at the helm of the club.

If we can learn anything from this, it certainly seems like Newcastle United fans will be paying a bit more for their replica kits than they did last season.

Top image from - Castore

Finn is the editor of You Well and has been writing about travel, health, and more for over 10 years.

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