Supreme CBD – my take on their marketing mishaps
If you spend any time on social media, chances are you've seen a mention of a CBD brand called Supreme CBD. What's interesting about this brand is that it's not usually adverts that I'm seeing online for them - at least, not a typical sort of advert.
What I mostly see is "celebrities" promoting the brand, making all sorts of claims about how great the CBD oils, gummies and whatever else they sell have been for a range of ailments. These posts are not labelled as adverts, and they're supposed to feel like the celebrities are giving a genuine endorsement for the product. But they definitely are adverts, and I can guarantee that the celebrities are receiving a very nice commission for every sale they send the way of Supreme CBD.
Just to be clear, I've never used a Supreme CBD product, but I've used lots of CBD products before, and I definitely think they can work for some people. But, like any supplement, there are no guarantees - everybody is different, and what works for one person is not guaranteed to work for another.
Based on what I'd seen online, I wasn't too surprised to see that Supreme CBD has had a few slapped wrists from the ASA (Advertising Standards Authority), who have basically told the brand that they need to stop making medical claims in their marketing. Their first warning from the ASA was back in 2024, but they've had 4 more since then, including one just a few weeks ago (1st of June 2026).
In the recent warning, one of the issues that the ASA had with Supreme CBD is that their website contained this wording on the homepage:
Our Starter Pack combines 3000mg CBD oil with 1600mg CBD gummies to support relaxation, stress relief, and overall wellbeing as part of a simple daily routine
Basically making 3 different claims about the health benefits of their CBD products at once. At the time of writing this article, that text is still live on the Supreme CBD homepage. Clearly the brand isn't in a rush to delete these claims.
Because the ASA has had such an issue with what Supreme CBD are claiming across their website and social media, the brand has now been listed on the ASA's website as a 'non-compliant retailer'.
This is actually quite an exclusive club, as there's only 26 companies listed on that page. Not really a club you want to be part of, but you get my point.
What I find so interesting about all this stuff is that it doesn't seem to be affecting Supreme CBD's popularity at all. A quick look at their Trustpilot profile suggests they're still getting plenty of customers, so clearly people aren't being put off by these ASA rulings. Assuming those reviews are real, of course.
My personal take is that I don't like companies making miracle claims about their products, because there is absolutely no way they can guarantee that their products will work for everyone. Like I said earlier, everyone is different, and different things work for different people.
I also don't like this happening in the health space, where many people are vulnerable and desperate to find a solution to whatever ailment they're suffering with.
Again, I cannot speak to the actual effectiveness of Supreme CBD products, because I've never tried them. And to be honest, in light of all this ASA stuff, I'm not sure I ever will.
If you've got any thoughts on what's going on with Supreme CBD, let me know in the comments below!
Finn H
Finn is the editor of You Well and has been writing about travel, health, and more for over 10 years.