Is Fruugo legit? Our honest review

Trying to compete with Amazon can seem like a fool's game, but that's exactly what the team at Fruugo is trying to do. Just like the Jeff Bezos owned website, Fruugo sells everything under the sun, and the prices are often lower than Amazon too. But when something seems too good to be true, it often is, and that's exactly how many people feel about Fruugo. Very low prices paired with bad customer service and questionable online reviews have led many people to believe that Fruugo is a scam website and that is should be avoided at all costs.

But is that true, or is it a bit more complicated than that? We wanted to take a close look at Fruugo to see if we could figure out how legit this website actually is. Let's get into our honest review of this website:

What is Fruugo?

Fruugo departments
Fruugo is an online store which, similar to Amazon, sells just about everything and anything you could want. Categories range from Health & Beauty to Pet Supplies and everything in between, and there are tens of thousands of individual products within each category. The website has a slightly chaotic feel to it and some of the product descriptions make no sense, which is perhaps where some of the suspicions of how legit it is come from. Fruugo has been around for more than 10 years, but this still hasn't been long enough for people to fully trust the brand yet.

Why do people think Fruugo is a scam?

The main issue people have with Fruugo is that the consistency of product quality and delivery seems to be very hit-and-miss. The company appears to be based in China, and most of the products seem to be shipped from there, regardless of where you want your order to be shipped to. On top of this, it seems like the Fruugo customer service is completely non-existent, so if there is an issue with your order it can be almost impossible to figure out where it is or if it'll ever turn up.
But another issue is that many people suspect that the products they're receiving from Fruugo are actually fake.  The Trustpilot is littered with reviews from people saying that the product they received doesn't work and isn't the real version of what they thought they were buying.

What are the positives of Fruugo?

Despite all the bad press Fruugo seems to get, there is a reason that thousands of people continue to buy from this website - it's often much cheaper than Amazon. For example, if you compare this alien inflatable suit on Fruugo to this one on Amazon, you'll see that the suit on Fruugo is more than £10 cheaper, which is a significant discount. It definitely isn't the case that Fruugo is always cheaper than Amazon, but we can see that for many products it is, and that would explain why some people remain fans of Fruugo.

The Trustpilot

On the surface, a brand with a 'Great' rating on Trustpilot should be a brand that you don't hesitate to buy from for a second, as generally speaking, Trustpilot is one of the best and most trustworthy third-party review platforms out there. But looking closely at the Fruugo Trustpilot is quite enlightening, as you see that the reviews are very mixed. The main complaints from users seem to include that no refunds are given for packages going missing, as well as hugely delayed deliveries.
Fruugo Trustpilot
Although we do have to admit, it's interesting to see that the customer support team from Fruugo seems to reply to most negative reviews on their Trustpilot profile, so if you have an issue with your order and want to reach them, this might be your best option.

So, is Fruugo legit?

Despite seeming a bit fishy, thousands of people have successfully bought items via Fruugo and it's definitely a fairly legitimate website to order items through. Having said that, it's clear that the customer service from Fruugo seems virtually nonexistent, but it seems that skimping on customer service is what allows Fruugo to keep prices so low.
Our advice would be to be very careful when ordering from Fruugo, especially if you're ordering something expensive (which we'd probably advise against). Always check websites like Amazon for the same product before ordering from Fruugo, as Fruugo isn't always the cheaper of the 2. And if you do place an order and you have issues with it, head to the Fruugo Trustpilot and leave a negative review, as this seems to be the most effective way of reaching the team.

Hopefully, this guide has helped you to decide whether or not to use Fruugo. Let us know what you think and if you'd like us to review any other similar websites!

Finn is the editor of You Well and has been writing about travel, health, and more for over 10 years.


  • Jerry

    Ordered vacuum for parents. One month on still nothing after a string of emails, only reply is a standard ‘looking into it’ message.
    Asked for refund and the messages stopped.
    Quality is terrible, I will never order from them again.
    I would advise everyone to avoid this site.

  • Mick Wharton

    Ordered a couple of outdoor taps from Fruugo: no information was given about the taps coming from China. If I’d known, I’d never have gone near this outfity. That was nearly 3 weeks ago. No sign of the taps. Timeline of order says delivery ‘was attempted’ which is palpable bulls**t, as there is always someone in the house/ address. As for leaving a review on Trustpilot, try typing Fruugo into Trustpilot search space and the
    website crashes!! Very weird. I’ll be very surprised to get my taps. Would nevewr go near Fruugo again.

    • Petra Kiven

      They have everything in display yet nothing is being delivered. I ordered some ladies sneakers and a play tablet for my kid unfortunately nothing has come. No tracking information nothing.
      It’s unfortunate that Klarna is an enabler because they know this site is feak yet they have a contract with them.
      Klarna collected money from me for products I will never receive. I regret paying those items when I haven’t received them.
      I need where to post about this malpractice with Klarna.

  • Sat

    DO NOT BUT From FRUUGO. The seller’s opinion is, ‘it’s buyers opinion on the quality of the product. Be careful of delivey/return policy. Buyer is responsible. You’d be better off buying from ebay. at least buyers are better protected on ebay. The enquires email to sell is via fruugo and they havent bothered to intervene even after asking. It would make a good piece of ‘fake Britain’ Fruugo as you allowing cheap products to be sold an extortionate prices. I would gladly pay if it was quality but the product is poor.

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