9 of the best UK AG1 alternatives I’ve bought & tried
AG1 is one of the most recommended green powders in the UK at the moment, but it is quite an expensive purchase. A bag of AG1 can set you back a handsome £91- £150. Some ask if this is too expensive, but considering the popularity of the brand and the ingredients that the product contains, it is a price worth paying in many people's minds.
It is clear that Athletic Greens is a premium brand but is outside many people's budget.
So, I thought it would be useful to find some Athletic Greens AG1 alternatives which may be cheaper but offer many of the same benefits (and many of the same ingredients)
A 'greens powder' usually contains Spirulina, Chlorella, Barleygrass, Wheatgrass and Moringa, then a combination of other fruit and veg powders. There's quite a few greens powders that we've found which contain all of the above and would make for excellent alternatives to AG1 in my opinion.
Regardless, I have created this list of what I believe to be some of the best alternatives to AG1.
Before I get into the list, I want to mention that all imagery in this article is original. If you'd like to use any of the imagery below, please credit You Well.

DAEMON POWER VIRIDIS Greens Powder
Pros: Effective doses of beneficial ingredients, high manufacturing standard, more potent than the alternatives. Money goes to Mental health charities. Awarded Bronze in Wellness from Within awards and stocked in Holland & Barrett.
More fibre & protein, and less sugar than main rivals (including AG1).
Cons: The flavouring is natural
Price: 0.20p per gram
Read my full review of this greens powder here
You're on the hunt for a product like AG1, but made in the UK and (preferably) not super expensive. You've found it.
My top pick here is the DAEMON POWER VIRIDIS Greens powder. The product itself is of a very high quality and the price is very reasonable (considering the extensive ingredients list).
DAEMON POWER recently let me know that they have been awarded with Bronze in the Wellness from within awards, which is apparently a big deal.

The green blend contains a very carefully tailored mix of organic greens, nootropics (such as Lions Mane, L-Theanine), adaptogens, antioxidants (like CoQ10, and a boost of essential vitamins and minerals. It also contains Glutathione which is essential for muscle/joint repair and recovery.
What makes Athletic Greens AG1 so popular, is the range of ingredients which make it a one-stop-shop for nutrition. The team at Daemon Power has enhanced their product to contain 'effective doses' of each ingredient.
Plus, the price point of these greens is significantly lower too, for a similar product to AG1. The DAEMON POWER VIRIDIS greens powder is also higher in fibre and protein than AG1 (and most greens powders we tried to be honest), as well as being lower in sugar.
You can buy a 250g bag for £44.99, learn more and buy it here (use code YOUWELL for 15% off) - daemonpower.co.uk - on amazon uk -
Available on the Holland & Barrett website

Huel Daily Greens
Pros: Flavour, the free bottle and how easy it mixes.
Cons: It is very sweet, the bag doesn't seal great and doesn't quite cover all of the bases needed to rival AG1.
Price: 0.12p per gram
Read my full review of Huel Daily Greens here
Huel have just launched their rival to AG1. It's a great product but isn't quite as comprehensive as what Athletic Greens offers.
What I will say is that Huel tastes better, is significantly cheaper, and is made by a great company - so there are plenty of reasons to choose Huel over AG1.
The taste is what sells Huels daily greens in reality, while covering all of the basics of a healthy lifestyle. It is an ideal alternative if you're a busy, hard-working person in the office all day. However, if you are serious or committed at the gym, or an athlete (or runner) then you may want to choose an alternative with more functional doses of each ingredient.
Learn more about Huel Daily Greens and buy it here - Amazon or boots.com

Free Soul Greens
Pros: It tastes more fruity than other alternatives.
Cons: It has lots of ingredients, but not many 'potent' active ingredients. The bag doesn't seal well either.
Price: 0.16p per gram
Read my full review of FS-Greens here
FS- greens are one of the most popular AG1 alternatives in the UK, and that could be down to the price and how similar the product packaging looks.
The biggest difference is that AG1 contains some 'big hitting' ingredients like CoQ10, Glutathione and pro/pre-biotics. FS-greens simply contain some fruit extracts and specialised adaptions from fruit extracts.
The green powder itself is great and good value but I tried similarly priced greens powders which contained way more ingredients + nutrients.
I bought mine on Amazon.co.uk

Indigo Herbs - Super Green Powder
Pros: Very cost-effective and high-quality ingredients.
Cons: Only contains base green powders without the added beneficial ingredients.
Price: 0.05p per gram
While the Indigo Herbs Super Green Powder doesn't contain as many ingredients as AG1, it does contain the base of greens that provide all the benefits - chlorella, moringa, spirulina, and barleygrass.
What makes this product so attractive is that it is only £15 per 30 day serving. That is roughly £40 less than the other alternatives on this list. They also do a fantastic Lion's Mane powder.
You can purchase this with next-day delivery on Amazon.com, or directly from their website.

33 Fuel Greens Powder
Pros: Nice designs, fairly cost-effective
Cons: The design of the packaging may put people off and the design needs to be updated.
Price: 0.18p per gram
Read my full review of 33 Fuel Ultimate Daily Greens here
The guys from 33 Fuel have certainly taken some inspiration from athletics greens and they produce a green powder and market themselves as a great alternative to Athletics greens. They are not that, sadly. Nowhere near.
The Ultimate Daily Greens was the product of the year in Runners world and is one of the best green powders you'll find on the market, but it is certainly not as nutrient-dense as AG1.
The green blend contains 100% certified organic broccoli, kale, spirulina and chlorella, spinach and barley grass. It does not contain any adaptogens or nootropics like AG1. At 18p per gram, that is some very expensive broccoli powder.
Check out the product, and all of the details on Amazon.co.uk

Beyond Greens - Udo's Choice
Price: 0.09p per gram
Read my full review of Udo's Choice Beyond Greens here
Beyond Greens is another AG1 alternative that seems to be constantly recommended, and they are easy to find in the UK.
The greens contain a nice ingredients that are packed with essential vitamins and minerals for immune and activity support. However, again, simply the greens and a few added ingredients, without any specific thought to the nutrition going into the product.
For a month's supply, you're looking at £21 and next-day delivery It means that this is a much cheaper alternative to Athletic Greens AG1 but it is not quite the same and does not contain what makes Ag1 special.
You can find the product here on amazon: Available on Amazon.
Aduna Super Greens
Price: 0.09p per gram
Read my full review of Aduna Super Greens here
The most interesting part of the Aduna Super greens is that it contains Camu Camu, which is a berry from the Amazon Rainforest that is an excellent source of vitamins, and Agave Inulin, which is full of friendly bacteria that your gut will love.
This athletic greens alternative is over £80 cheaper at £22 per 250g bag, which we think is well-priced, but it does not contain the full range of potent ingredients you should expect from a product such as AG1. You can read more about this product in my full review. Learn more and buy it here - hollandandbarrett.com

Naturya Greens
Price: 0.05p per gram
As I mentioned in my full review of the Naturya Green Superblend, the most interesting part of the greens is undoubtedly the protein content. Understanding of Proteins, and it's importance for our well-being, is only just starting to take root in well-being culture. So, a good dose of protein in your greens is something that AG1 cannot offer.
The powder is made using hemp protein powder and ingredients which you'd expect to find in any good greens powder, including Wheatgrass, Barleygrass, and Spirulina.
However, to compare this product with AG1 is almost impossible. They are not the same thing.
On top of all this, everything in the pouch is 100% organic and vegan.
Learn more and buy it here - tesco.com

One Comment
Edmund
Thank you for this article which has been really helpful. I have just cancelled my Athletic Greens subscription as part of wanting to keep my money away from the US for the time being.
One comment: Supergreen Tonik is made by a US company, Human Tonik, so I don’t believe it should be on this list, given the title of the article. The founder is from the UK though.