Food & Nutrition

Aldi has launched a healthier (and cheaper) version of Krave cereal

May 5, 2025 /
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Published by Finn Hayden

If you've ever tried the Krave cereal from Kellogg's then you'll know that it is seriously moreish - I can no longer buy it for me or my kids because I know that as soon as the box is open it'll be gone in a matter of hours (I'm being serious, it only takes a few hours before it's completely gone).

The other issue I have with Krave cereal is that it's pretty expensive - I've paid more than £4 for a box of it in the Sainsbury's Local near my flat, and that feels like daylight robbery when I could buy a box of own-brand M&S corn flakes for under £1 (although admittedly the kids aren't quite as keen on that cereal as I am).

On a recent shopping trip, I was very excited to see that Aldi had decided to launch its own version of Krave cereal, called 'Craze':
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Looking at the nutritional stats of this cereal, it's impressive when compared to Kellogg's Krave. For starters, the Aldi Chocolate & Hazelnut Craze cereal contains 425 calories per 100g, whereas Kellogg's Krave Chocolate Hazelnut Breakfast Cereal contains 462 calories per 100g. Also, the Aldi version of the Kellogg's Krave Chocolate Hazelnut cereal only contains 12g of fat and 22.5g of sugar per 100g, whereas the original Kellogg's Krave Chocolate Hazelnut cereal contains 16g of fat and 26g of sugar per 100g.

Both cereals contain exactly the same amount of fibre per 100g (3.6g), and the Aldi Craze cereal is actually higher in both Vitamin B6 and Vitamin B12 (plus it contains folic acid, which the Kellogg's Krave Chocolate Hazelnut cereal doesn't contain).

Also - and this is a big one - the Kellogg's Krave Cereal says on the box, "no artificial colours or flavours". That's great, but the Aldi Craze cereal says, "no artificial colours or flavours, or preservatives". So, in short, the Aldi Craze cereal doesn't contain the preservatives that the Krave cereal contains.

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And then in terms of price, the Aldi Craze cereal is almost a third of the price of Krave. Although I'd say I think the Krave cereal tastes a bit nicer, the difference is really not that noticeable to me.
So once again, Aldi release a version of a popular product which is much better in many ways, and much cheaper! Let me know in the comments if you've tried this cereal and if so, what you think of it.

Finn is the editor of You Well and has been writing about travel, health, and more for over 10 years.

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